MANILA, Philippines, 12 September 2017 – Inspired by MILO and FC Barcelona’s (FCB) shared values of humility, effort, ambition, respect, and teamwork, over 140 kids participated in the MILO FCB Road to Barcelona Camp at the Mckinley Hill Stadium in Taguig. The weekend training saw young footballers from Metro Manila, Cavite, Laguna, IloIlo, and Cebu gather to showcase their skills and embrace life values in sports, with the hopes of being nominated to the team representing the country in the FCB Escola Camp in Barcelona happening in October.
The four-year values-driven partnership between MILO and FC Barcelona was formally launched globally earlier this year, aiming to help more young Filipinos aspire to be the best they can be and realize their dreams through sports and the programs of MILO and FCB. The MILO FCB Road to Barcelona Camp provided free world-class training to deserving young Filipino football players under the tutelage of esteemed FCB Escola Camp Coaches from Barcelona, Spain. These athletes were exposed to playing the Barca way while also getting the opportunity to make new friends among their peers from different clubs, all in the spirit of fun and friendly competition.
Aside from this one-of-a-kind training session, the MILO FCB Road to Barcelona Team will also be on the lookout for two of the most deserving players who will stand a chance to get an all-expense paid trip to Barcelona, Spain. They, along with other identified players from the other MILO markets worldwide, will get to go on a once-in-a-lifetime experience to train in Camp Nou, the home stadium of FC Barcelona, in October. A selection panel led by the MILO FCB Road to Barcelona Team will help identify the players who will be included in the event. Just as important as skill, the principal values that define the spirit of FCB and the essence of MILO, will be included in the criterion for selection of the said players.
Joining MILO and the Philippine Football Federation in the selection camp were FC Barcelona coaches Arnau Blanco and Marti Vila, who’ve previously held international FCB Escola camps in Europe, Asia, South America, and Australia. Arnau and Marti conducted football drills for the kids which included theoretical concepts that underlined the football club’s system and culture. Bannered by the message of #TEAMMAKESME, the young athletes were also taught the value and role of their team around them—teammates, coaches, family, and friends who play an important role in their holistic growth to be come champions on and off the field.
“You see the kids smiling, improving, enjoying, trying to understand our philosophy, and it really is fulfilling for us coaches. Having them play together as a team and learn the values and skills in football is amazing to witness. For us, it is important that we help Filipinos experience the Barca way through our program,” said FCB Escola Camp coach Arnau Blanco.
“We are grateful and honored to have had the opportunity to do this for the local football community. With the our partners, FC Barcelona and the Philippine Football Federation, MILO is eager to search for the most deserving players to send to a once-in-a-lifetime experience in Camp Nou. It is truly encouraging to see these athletes from all walks of life come together, and we send a big thank you to their supportive parents and coaches who joined them in this journey.The selection process will be a challenging one, but we’re looking forward to providing Filipino athletes a platform to share their talents on a world stage and benefit from the life-changing opportunity this partnership offers,” said de Robbie De Vera, Sports Marketing Executive of MILO Philippines.