The Department of Agrarian Reform (DAR) recently conducted a seminar for DAR public assistance and information center personnel to hone their skills on how to deliver effectively public service to clientele and develop customer-oriented service culture.

A total of 34 personnel of the Department gathered at the Timberland Sports and Nature Club in San Mateo, Rizal for a four-day live-in customized seminar for them to understand their critical roles in providing excellent service to DAR clientele.

The Civil Service Commission and the Office of the Ombudsman handled the seminar that tackled major issues and concerns usually encountered by DAR frontline service personnel, which included basic customer service skills, CSC’s “Bilis Aksiyon”, Contact Center ng Bayan and Anti-Red Tape Act (ARTA) law; and integrity, transparency and accountability in public service.

In basic customer service skills, the participants delved on the following topics a) public service excellence and its importance, b) knowing your customer and understanding complaints, c) creating a service excellence environment and d) handling complaints and difficult customers.

The seminar, jointly managed by the Public Assistance and Media Relations Service (PAMRS) and the Agrarian Reform Capacity Development Service (ARCDS), was meant to enhance the knowledge and skills of DAR frontline personnel on customer responsiveness and develop customer-oriented service culture within the agency and obtain necessary skills in handling various types of customers.(Public Assistance and Media Relations Service)